Every day, good brands create new fans. We seek to develop consumer interaction with your brand, which will result in an opportunity to redefine and deepen your relevance and relationship. Consistency, clarity and creativity are required to honor your part in the brand relationship.

Brand Imaging
Creating a brand image isn't something one person in an organization can accomplish independently. Creating a brand asks the hard questions, like "What do you stand for?" and "How would your customer know that?" Our approach to your Brand Image is intended to ensure that the brand promise is articulated throughout every touch point.

Brand Perception
Creating change takes time. No brand believably decides to become something else in the course of a day. Defining whom the stakeholders actually are, understanding the brand interaction during its lifecycle and benchmarking imagery are a few of the activities that ground brand perception.

Among the services of Choppé Advertising Group are developmental marketing materials including imagery, taglines and content; case studies, product guides, e-newsletters, microsites, community liaising and direct mail pieces.

Public relations, marketing, advertising and media are shifting to meet the changing needs of consumers. At Choppé Advertising Group we have long-established relationships with online and off-line media, consumer-generated sites and citizen journalists. Our public relations practice is grounded in research, extended through social media and reinforced by marketing communications.

Media relations are our strongest discipline. We maintain close contact not only with reporters and editors from local and national publications in general, business and trade media but also with individual journalists in key local markets where our clients project their brands. We are especially attuned to online media, working frequently with bloggers and other online influencers.